Monthly, part-time
Account management
Running and optimising Meta or TikTok for one brand, with weekly updates.
Freelancer category
Paid ads specialists with real store results.
Meta, TikTok, and Google specialists who have spent real budgets on real stores — and can show the numbers. Nobody learning on your money.
- Platforms
- Meta, TikTok, Google
- Shortlist
- Usually within 48 hours
- Fee
- Once, only if you hire
Example shortlist3 people
Meta and TikTok ads, skincare brand
€2,000–3,000 a month · start next month · English and German
JH
Paid social specialist
7 yrs · Hamburg · €2,500/month · part-time
MetaTikTokBeauty
Why: Scaled two beauty brands on Meta last year; shows ad spend and ROAS, not just screenshots.
NK
Performance marketer
5 yrs · Istanbul · €60/h · part-time
MetaGoogle ShoppingTracking
Why: Sets up tracking and attribution cleanly before spending a cent.
AL
Paid ads lead
10 yrs · Valencia · €3,000/month · full-time
StrategyCreative testingEN / ES
Why: Runs creative testing with your editor, so ads improve week by week.
Example of the format. Real shortlists include portfolio links and current availability.
The work
What they take off your plate
Meta and TikTok campaigns: setup, creative testing, scaling
Google Shopping, Search, and Performance Max
Tracking, pixels, and clean attribution setup
Creative briefs your editors and designers can execute
Vetting for this role
What we check before we shortlist a paid ads specialists.
General vetting isn't enough. These are the checks specific to this role, on top of the skill tests every applicant takes.
Numbers they can show
Spend, return on ad spend and what changed over time, from accounts they actually ran.
Tracking set up properly
Pixels, conversions and attribution, so results are real and not a reporting artefact.
Creative testing, not just bidding
They brief editors and designers and test hooks, because that is where most of the gains are.
Typical engagements
The three briefs we see most.
Usually 2–4 weeks
Audit and setup
Tracking, account structure and a testing plan before you scale.
Monthly, full-time
Paid lead
All paid channels, creative testing and reporting, working with your media manager.
Typical ranges, not quotes. Your brief decides the scope and the timeline.
Paid ads specialists: questions
Before you hire.
Do they charge a percentage of ad spend?
Most work for a monthly fee or hourly rate. Some charge a share of spend on larger accounts. Your brief tells us which model you prefer.
Can they make the ad creatives too?
They brief and test creatives, but usually work with a video editor or designer for production. We can shortlist both.
What budget makes it worth hiring a specialist?
Usually from around €3,000 a month in ad spend. Below that, ask us about part-time or setup-only options.
Often hired together
Start a brief
Tell us what you need.
Send a short brief — role, budget, timeline. We'll come back with two or three people we'd hire ourselves, usually within 48 hours.
Request a shortlistA good brief for a paid ads specialists says
- Platforms and monthly ad spend
- What you sell and where you ship
- What exists already: pixel, creatives, past results
- Budget for the specialist: monthly range is fine
- Timing: when campaigns should start