Usually 4–8 weeks
Campaign production
One launch: concept, shoot, edits and the assets for store, social and ads.
Freelancer category
Creative producers who turn ideas into shipped campaigns.
Concept, creative direction, and production management for campaigns and launches. The person who holds the creative thread from idea to delivery.
- Scope
- Concept, direction, production
- Shortlist
- Usually within 48 hours
- Fee
- Once, only if you hire
Example shortlist3 people
Spring campaign, three product launches
€5,000–8,000 · start in 4 weeks · English and German
VR
Creative producer
9 yrs · Berlin · fixed price · free from the 15th
CampaignsShootsBudgets
Why: Produced launch campaigns for two D2C brands, from concept to delivered assets, on budget.
OS
Creative director
12 yrs · Milan · €80/h · part-time
DirectionPhoto + videoBeauty
Why: Strong taste for beauty and fashion; works with your photographers and editors.
HD
Ad creative strategist
6 yrs · Istanbul · €55/h · part-time
Ad conceptsStoryboardsTesting
Why: Writes concepts and storyboards built around what sells, then hands editors a clear brief.
Example of the format. Real shortlists include portfolio links and current availability.
The work
What they take off your plate
Campaign and launch concepts built around the product
Creative direction across photo, video, and design
Production planning: shoots, creators, timelines, budgets
Quality control so what ships matches the idea
Vetting for this role
What we check before we shortlist a creative producers.
General vetting isn't enough. These are the checks specific to this role, on top of the skill tests every applicant takes.
Campaigns that shipped
Concept, shoot and assets delivered, with what it cost and how long it took.
Able to run a shoot
Models, locations, photographers, timelines and budgets. Producing is logistics as much as ideas.
Briefs other people can execute
Storyboards and shot lists an editor or designer can work from without a second meeting.
Typical engagements
The three briefs we see most.
Monthly, part-time
Creative direction
A director who keeps photos, video and design consistent across the year.
Per project
Ad concepts and storyboards
Concepts and briefs for your editors and ads specialist to produce and test.
Typical ranges, not quotes. Your brief decides the scope and the timeline.
Creative producers: questions
Before you hire.
What is the difference from a designer or editor?
A producer holds the whole thing together: the idea, the shoot, the people and the budget. Designers and editors make the assets.
Can they organise a shoot in my city?
Often yes, through their own network. Say where you are and we shortlist producers who have worked there.
Is this only for big campaigns?
No. A producer on a few days a month can keep a small brand's content consistent and cheaper than one-off agency jobs.
Often hired together
Start a brief
Tell us what you need.
Send a short brief — role, budget, timeline. We'll come back with two or three people we'd hire ourselves, usually within 48 hours.
Request a shortlistA good brief for a creative producers says
- What you're launching and when
- What you need out of it: photos, video, ads
- Who's already involved: designer, editor, agency
- Budget for production: a range is fine
- Where a shoot would happen