Bilingual Paid Ads & Lead-Quality Strategist (Spanish/English) — Remote · Immigration Law Firm (US)

We're partnering with a US immigration law firm (California market) that wants to improve the quality of the leads it gets from paid advertising. The goal is reachable, qualified prospects who book consultations — not raw lead volume. Today a large share of leads turn out to be unreachable, so this role is about fixing tracking, qualification and campaign structure. What you'll do: - Audit the current lead flow and tracking across Google Ads, Meta and the firm's CRM/call-tracking stack (e.g. Lawmatics, CallRail) to diagnose why so many leads go unreachable - Rebuild a quality-focused paid structure using intent-based Google Search and retargeting, plus Meta lead generation or landing-page conversions based on performance - Set up end-to-end conversion tracking (calls, forms, bookings) with proper source tagging into the CRM - Build a lead-qualification system: pre-screening form questions, conditional logic, defined "qualified lead" events and call screening - Protect lead quality with spam filtering, excluded placements/audiences, bot/fraud mitigation, negative keywords and dayparting - Write original Spanish-language ad copy and creatives (not direct translation), and run A/B tests plus landing-page and lead-form optimisation - Report weekly against a clear format, starting with a first-month testing/diagnostic phase before scaling budgets What we're looking for: - Fluent Spanish and English - Hands-on Google Ads (Search + retargeting) and Meta lead-gen / landing-page conversions - Strong conversion tracking and attribution skills (calls, forms, bookings) - Experience building lead-qualification and anti-spam/fraud systems - Google Analytics and solid marketing-strategy thinking How it works: Apply through iince. We review every application and, when you're a good fit, introduce you directly to the client. This is an ongoing, remote, hourly contract.