Senior Instagram & Meta Ads Advisor (B2C E-commerce) — Remote · Advisory / Strategy

We're partnering with a B2C e-commerce brand (a career-coaching service) that runs paid Meta/Instagram campaigns for direct lead generation. They want a senior advisor — not an implementer — to sharpen strategy and results. All hands-on execution stays with their in-house team. What you'll do: - Review campaign performance on a bi-weekly or monthly cadence and run strategy calls - Give actionable recommendations to improve ROAS and lower Cost Per Lead (CPL) - Audit current campaign structures and provide high-level creative and targeting direction - Advise on ad creative and audience strategy for Instagram/Meta lead generation What we're looking for: - A proven track record managing successful Instagram/Meta ad campaigns in B2C e-commerce - A strong focus on lead generation and direct-response metrics (ROAS, CPL) - A solo, independent freelancer (no agencies or project managers) - Comfort in a purely advisory role, without hands-on account access How it works: Apply through iince. We review every application and, when you're a good fit, introduce you directly to the client. This is an ongoing advisory engagement of roughly 10–20 hours per month, billed hourly and fully remote.