Open
Senior Demand Generation Manager — Remote · B2B SaaS · Google Ads (Search, PMax, Display, YouTube)
A fully remote B2B SaaS company is hiring a Senior Demand Generation Manager to own its largest acquisition lever — a multi-six-figure monthly Google Ads budget — plus the lifecycle, enrichment and website systems that turn spend into revenue. Full-time, async-first, remote.
100% remote. Open to applicants based in United States, Canada, United Kingdom, Ireland, Netherlands, Germany, Spain, Portugal, Poland, Romania, Ukraine, South Africa, India, Philippines, Brazil, Argentina, Mexico, Egypt, Morocco, Türkiye, United Arab Emirates.
- Role
- Paid ads specialists
- Location
- Remote · from approved countries (async-first)
- Engagement
- Full-time
- Languages
- English
- Budget
- EUR 65,650–84,500 / year + Share Appreciation Rights
- Applicants based in
- United States, Canada, United Kingdom, Ireland, Netherlands, Germany, Spain, Portugal, Poland, Romania, Ukraine, South Africa, India, Philippines, Brazil, Argentina, Mexico, Egypt, Morocco, Türkiye, United Arab Emirates
The brief
We're partnering with a fully remote, async-first B2B SaaS company to hire a Senior Demand Generation Manager. You'll own the demand generation number across paid and organic, with hands-on ownership of a multi-six-figure monthly Google Ads investment and a strong CAC/ROAS focus.
What you'll do:
- Manage and scale paid spend across Google Ads (Search, Performance Max, Display, YouTube) and adjacent/AI-native channels
- Set channel mix, budget allocation and account structure to hit MQL, SQO and pipeline targets
- Build source-of-truth reporting (SQL, dashboards, attribution modelling, incrementality testing)
- Own the roadmap for paid landing pages, ad creative and offers with rigorous A/B testing
- Design automated nurture/enrichment workflows and partner with Sales/RevOps on lead quality
- Treat the budget like your own P&L
What we're looking for:
- 7+ years (typical) in performance or growth marketing with hands-on ownership of a six-figure/month Google Ads budget (B2B SaaS preferred)
- A track record of scaling spend while holding or improving CAC and ROAS
- Deep Google Ads stack expertise: Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, Google Tag Manager
- A grasp of funnel/unit economics (CAC, LTV:CAC, ROAS, payback, cohort analysis) and experimentation design
- Hands-on with HubSpot (or a comparable CRM), the GA suite, Clay, and automation tools (n8n, Make)
- Hands-on AI/LLM tooling for real growth workflows; SQL/GA4/BI a bonus
How it works:
Apply through iince. We review every application and, when you're a good fit, introduce you directly to the client. This is a full-time, fully remote, async-first role, open to candidates in the client's approved countries.
How applying works
- Your profile and the short skill tests for this role, about twenty minutes the first time.
- With an account, your details and passed tests are reused; only missing tests are taken.
- We review every application personally and introduce the best fits to the client by email.
Hiring for a role like this? Post your opening and iince will shortlist pre-vetted remote freelancers for it — posting is free.
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