Paid Media Specialist — Full-Funnel Ecommerce (Meta, Google Ads, TikTok) · Remote US

A well-established direct-to-consumer athletic and activewear apparel brand (US market) is looking for a senior Paid Media Specialist to take full ownership of its digital advertising across the entire funnel. You'll plan, build, launch and optimize large-scale paid campaigns and be accountable for budget efficiency and return on ad spend. What you'll do - Plan and manage paid campaigns across Meta, Google Ads (Search/PPC, Performance Max, Shopping, YouTube, Demand Gen), TikTok, Pinterest, X, Criteo, Bing and Yahoo, plus affiliate networks - Manage a seven-figure monthly budget (roughly $350K up to ~$1M in peak season) with a focus on bid management and ROAS - Run prospecting, acquisition and retargeting programs; manage product catalog feeds - Set up and maintain tracking with GA4, Google Search Console and Google Tag Manager, including pixel/tag implementation and attribution via Triple Whale - Run A/B and multivariate tests and report performance weekly, monthly and quarterly - Work closely with creative, video and web teams What we're looking for - 10+ years in ecommerce marketing spanning paid and organic social, digital advertising and SEO/SEM/PPC - Recent, hands-on management of $350K+/month in ad spend - 3+ years in D2C consumer marketing with full-funnel optimization; athletic/activewear experience is a plus - Strong command of GA4, Google Tag Manager, SEMrush, Triple Whale and Shopify Plus - Advanced Excel, solid attribution knowledge, and Google Analytics/Google Ads certifications How it works Apply through iince. We review every application and, when you're a strong fit, we introduce you directly to the brand. This is a full-time, fully remote role on US time zones.