Meta Ads Specialist — 2-Week Performance Test for an AI Marketing SaaS (Remote)

An early-stage software company building an AI platform that automates ad-campaign management for D2C and e-commerce brands is looking for a Meta Ads specialist to run a short, results-focused paid test for its website. This is a two-week engagement judged on cost per lead and sign-up — real performance, not reach. What you'll do - Review the website and define the target audience for the test - Set up and launch 2-3 Meta (Facebook/Instagram) campaigns in the client's ad account (you receive partner/advertiser access) - Test 2 audiences and 3-4 creative and copy variants - Install and verify the Meta Pixel and conversion tracking for demo and sign-up clicks - Optimise toward the lowest cost per result throughout the two weeks - Deliver a short final report: what worked, cost per result, and five concrete recommendations What we're looking for - Proven Meta Ads experience, ideally with B2B/SaaS or D2C accounts - 1-2 past examples with real results (CPL/CPA), not just impressions or reach - Hands-on with Meta Pixel setup and conversion tracking - Clear English and availability for quick WhatsApp or video calls How it works Apply through iince with a short note on your approach, your fixed price and your availability. We review every application and, when you're a good fit, introduce you to the client. The ad budget is funded by the client directly to Meta, separate from your fee.