Open
Google Ads PPC Audit & Optimisation - Phone Calls and Leads (Remote, UK Market)
Audit and optimise an active Google Ads Search account for a local UK service business so spend drives phone calls and quote requests, not idle clicks. Fixed-price remote project.
100% remote. Open to applicants based in United States, Canada, United Kingdom, Ireland, Australia, New Zealand, Germany, Netherlands, Spain, Portugal, Poland, Romania, Ukraine, Philippines, India, Pakistan, South Africa, Mexico, Colombia, Argentina, Brazil, Egypt, Morocco, Türkiye, United Arab Emirates.
- Role
- Paid ads specialists
- Location
- Remote - UK market
- Engagement
- Per project
- Languages
- English
- Budget
- Fixed-price audit + implementation, GBP 100
- Applicants based in
- United States, Canada, United Kingdom, Ireland, Australia, New Zealand, Germany, Netherlands, Spain, Portugal, Poland, Romania, Ukraine, Philippines, India, Pakistan, South Africa, Mexico, Colombia, Argentina, Brazil, Egypt, Morocco, Türkiye, United Arab Emirates
The brief
An independent, family-run UK home-improvement company runs an active Google Ads Search campaign on a modest daily budget. They want a proven specialist to audit the account and tighten it so every pound of spend works toward qualified leads - direct phone calls and completed quote/survey forms - rather than passive browsing or empty clicks.
What you'll do:
- Audit the existing Search campaign and find where budget leaks
- Align conversion tracking (call conversions over 30 seconds, form submissions) and clean up redundant or broken tags
- Scrub search terms and negative keywords; review match types
- Tune device and asset targeting (mobile tap-to-call, Call asset, Google Lead Form, image assets)
- Improve Smart Bidding efficiency (Maximize Conversions) and implement the fixes
What we're looking for:
- Proven Google Ads expertise, ideally with local UK service businesses
- Strong grasp of conversion tracking and call/form attribution
- Negative-keyword and search-term discipline
- Experience with Smart Bidding and spotting budget leaks
How it works:
- This is a fixed-price audit plus implementation (approx. GBP 100).
- When you apply, it helps to share your turnaround time and relevant local-service experience.
- Apply through iince. We review every application and, when you're a good fit, we introduce you directly to the client.
How applying works
- Your profile and the short skill tests for this role, about twenty minutes the first time.
- With an account, your details and passed tests are reused; only missing tests are taken.
- We review every application personally and introduce the best fits to the client by email.
Hiring for a role like this? Post your opening and iince will shortlist pre-vetted remote freelancers for it — posting is free.
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