Google Ads / PPC & AI-Search Specialist — Remote · Moving & Logistics Company

We're partnering with an international moving and logistics company that wants to own its paid acquisition in-house rather than through outside agencies. You'll build, manage, analyse and improve the campaigns yourself, with a clear focus on qualified leads and profitable customer acquisition — not traffic or impressions. What you'll do: - Manage and optimise Google Ads campaigns across Search, Display, Performance Max and remarketing - Run keyword research, bidding, ad copy, and landing-page / conversion-rate optimisation - Monitor CPL, CPA, conversion rates, ROAS, impression share and search terms - Set up conversion tracking and attribution in Google Analytics 4, Search Console and Tag Manager - Build dashboards and reporting on leads, acquisition cost and marketing ROI - Work with developers on landing pages, tracking and site structure - Drive SEO (technical, on-page, local, off-page) and AI-search visibility using tools such as Semrush and Ahrefs What we're looking for: - 3+ years hands-on digital marketing with demonstrable Google Ads results - Strong PPC campaign management across Search, Display, Performance Max and remarketing - GA4, Search Console and Tag Manager; conversion tracking and attribution - SEO skills and familiarity with Semrush/Ahrefs - Strong analytical skills, excellent written English, and the ability to work independently How it works: Apply through iince. We review every application and, when you're a good fit, introduce you directly to the client. This is a full-time, ongoing, fully remote role; the client's hiring process includes a short required video interview for shortlisted candidates.