Google Ads Specialist — Call-Focused Campaigns for a Healthcare Provider (Remote)

An addiction-rehabilitation centre (India market) needs a tightly focused Google Ads programme whose sole success metric is live phone calls from people seeking help locally and in surrounding cities. Campaigns promote three core services — alcohol addiction treatment, drug addiction treatment, and counselling & rehabilitation — through intent-driven Search and call-only formats. What you'll do: - Build complete campaign architecture with ad groups per service - Write click-to-call ad copy and set up call extensions - Configure conversion tracking for phone calls (Google Tag Manager; CallRail or similar a plus) - Research high-urgency intent keywords and geo-target the local area and nearby cities - Apply a negative-keyword strategy and a weekly optimisation plan - Deliver performance snapshots at day 7 and day 30 (call volume, cost, tuning) What we're looking for: - Hands-on Google Ads build and optimisation - Keyword research for high-intent phrases and geo-targeting - Call/conversion tracking (Google Tag Manager, Google Analytics; CallRail a plus) - Policy-compliance awareness for sensitive / healthcare advertising - Healthcare or rehabilitation advertising experience is a plus Acceptance criteria: campaigns approved with no policy violations, at least 90% of recorded conversions being calls, and a mutually agreed cost-per-call target met or bettered in month one. How it works: Apply through iince. We review every application and, when you're a good fit, introduce you to the client. This is a fixed-price project.