Brand Copywriter / Verbal Identity Lead - Senior (Hybrid, SF Bay Area)

A consumer hardware and AI product company is looking for a senior Brand Copywriter / Verbal Identity Lead to own its verbal identity and copy system for the AMER market. This is both a hands-on writing role and a systems role: you'll craft the big brand moments and build the frameworks that keep copy consistent everywhere customers meet the brand. What you'll do - Define voice standards and a verbal identity system for the brand - Write flagship, high-visibility brand copy for major moments - Build scalable copy frameworks and guidelines that reduce the need for senior review - Keep copy consistent across every customer touchpoint What we're looking for - 8+ years of brand copywriting experience, at a senior level - A track record of defining brand voice and verbal identity - Both strong hands-on writing and systems thinking - The judgment to set standards others can follow How it works This is a full-time, hybrid role based in the SF Bay Area, serving the AMER market. Apply through iince. We review every application and, when you're a good fit, we introduce you directly to the client.