Creative Strategist / Creative Director — E-commerce & Meta Ads (Remote)

An established e-commerce brand wants a Creative Strategist (also called a Director of Creative Strategy) to lead the creative thinking behind its paid advertising. This is not a role for someone who only produces attractive pieces — it is for the person who understands why a product sells and why an ad works, then turns those insights into new creatives that drive sales. You define the angles, hooks, concepts and briefs; editors produce the videos from your direction. What you'll do - Research the market, product, customer and competitors, and study winning products and ads - Build multiple selling angles for a single product and fresh iterations of winning creatives - Create hooks, concepts, structures and briefs that editors turn into finished videos - Work alongside the media buyer, using Meta Ads data to decide which creatives to develop next - Spot creative fatigue early and propose new variations - Support AI-generated video and image creatives where useful What we're looking for - Real, demonstrable experience in e-commerce and Meta Ads (cases, results, creatives, briefs) - A strong grasp of consumer psychology, direct response, UGC, storytelling and performance creative - A background as a Creative Strategist, Performance Creative Strategist, e-commerce Creative Director, or a media buyer with strong creative focus - Comfort creating or supporting AI video and image assets How it works Apply through iince with a short summary of your experience, the brands or projects you've worked on, examples of your creatives and strategies, cases where you iterated on winning ads, the AI tools you use, your availability and your rate. We review every application and, when you're a good fit, introduce you to the client.