Creative Director — Brand Narrative (Fintech, Remote US/Canada)

An established US fintech company is building a new Brand Narrative team within its Brand Creative group and hiring a Creative Director to lead it. You'll turn company strategy, product truths, customer insight and cultural observation into original creative concepts for the company's most important launches, campaigns and brand moments — and stay hands-on as those ideas become finished work. In the first year the split is roughly 70% leading creative development for the highest-priority launches and campaigns, and 30% building the Brand Narrative function itself (culture, people and ways of working). You'll lead in close partnership with the Brand Design and Writing leads. What you'll do - Originate and lead big creative ideas across film, social, out-of-home, digital, experiences and partnerships - Partner with Product Marketing and Brand Marketing on briefs - Stay involved through scripts, visual development, production and final edit - Use rough scripts, prototypes and AI tools to test ideas quickly - Spot proactive cultural opportunities - Hire, build and coach the Brand Narrative team with clear creative standards What we're looking for - A strong creative foundation in art direction, design or copywriting, with a portfolio of original concepts developed into ambitious, multi-format work - Deep film-led storytelling experience, from concept through production (story, scripts, performance, pacing, sound) - A track record of close creative collaboration with design and writing peers - Strong taste, cultural awareness and product curiosity - Experience developing creative people and shaping how a team works - Clear communication and sound judgment to rally people around an ambitious idea How it works This is an ongoing, full-time leadership role, remote within the US or Canada. Apply through iince with a portfolio featuring film-led work and broader campaign concepts. We review every application and, when you're a good fit, introduce you to the client.