Brand Strategist — Fashion / Streetwear Positioning & Brand Strategy (Remote)

An emerging UK clothing and streetwear brand is looking for an experienced brand strategist to own and establish its strategic creative direction at an early stage. This goes well beyond mood boards: you define what the brand stands for, its positioning, personality, strategic creative direction and route to launch and growth. The output is a consolidated brand strategy — a 'brand bible' — that becomes the foundation handed to a Creative Director, product, content, PR and marketing teams. What you'll do - Define brand positioning, target customer, and market/competitor analysis - Shape brand personality and the strategic creative direction (visual and cultural territory, references, direction for future creative) - Outline product strategy and a launch & growth direction (route to market, launch strategy, content/marketing direction) - Turn abstract founder ideas into a clear, actionable strategy — and be willing to challenge them - Deliver one consolidated brand strategy document / brand bible What we're looking for - Real experience developing fashion or lifestyle brands, ideally with start-ups or emerging brands - Strong strategic thinking: positioning, customer psychology, competitive differentiation - Fluency in both brand and commercial strategy and contemporary fashion culture - Ability to set a brand world that creative teams can execute against How it works - This is a one-off, fixed-budget remote project. Applicants worldwide are welcome. - Apply through iince. We review every application and, when you're a strong fit, introduce you directly to the brand.