Ad Creative Strategist — Performance Social Ads (Remote, Freelance)

A performance-focused creative agency is hiring a freelance ad creative strategist to develop data-driven ad concepts and direct the creative that drives results on social platforms, using its proprietary creative framework. You'll own the concept and lead the team that builds it, then test and refine based on performance. What you'll do - Research competitors, social comments, cultural trends and audience insights to develop standout ad concepts - Turn ideas into powerful visual and copy hooks - Direct creators, copywriters, designers and motion developers to produce the creative - Analyze creative performance data and turn the insights into strategy - Build a rulebook of proven, repeatable concepts What we're looking for - At least 3 years in creative strategy or performance marketing, focused on social ad creative - Ability to read creative performance data and act on it - Experience directing cross-functional teams of creators, copywriters, designers and media buyers - Deep awareness of cultural trends and consumer behavior How it works This is an ongoing, remote freelance engagement on Central European hours, running structured creative sprints and aligning closely with media buyers and data analysts. Apply through iince — we review every application and, when you're a strong fit, introduce you to the client. Please share examples of ad creative you've conceived and the results it drove.