Shopify UX/UI Redesign & CRO Specialist — Vehicle Audio Store (Remote)

An established Mexican e-commerce brand selling audio, lighting and accessories for vehicles, boats and powersports is looking for a Shopify specialist to redesign and optimise its existing store. This is not a cosmetic reskin: the goal is to restructure a catalog of 700+ products and turn the store into a faster, clearer, higher-converting experience, while preserving existing URLs and SEO where possible. What you'll do - Audit the current store and diagnose navigation, structure and conversion issues - Design a clear information architecture (categories and subcategories by vehicle type, product type and brand) - Improve the menu, on-site search and product filters - Modernise the home, collection and product pages - Implement the approved changes directly in Shopify, including collections and mobile layout - Test navigation, filters, cart and mobile, then hand over short admin documentation What we're looking for - Demonstrable Shopify experience with UX/UI and e-commerce design - Information architecture for large catalogs - Conversion rate optimisation (CRO) - Shopify Liquid, HTML, CSS and JavaScript (a plus) - 2-3 store references, a proposed category structure, methodology, staged budget and timeline How it works Apply through iince. We review every application and, when you're a good fit, we introduce you directly to the client. The engagement is a staged, fixed-price project delivered remotely.