Organic Social Media Manager (Instagram & TikTok) — US DTC Brand, Remote

A US direct-to-consumer (DTC) gifting brand that makes sentimental, milestone-led products (think births, weddings, and other meaningful moments) is looking for an organic content strategist to own its social presence on Instagram and TikTok. You will set the strategy and also do the hands-on work: planning the calendar, creating and editing posts, and shaping creator content into organic posts that carry real emotion instead of reading like an ad. What you'll do - Own day-to-day organic presence across Instagram and TikTok - Plan and manage the content calendar and posting cadence - Create and edit static and short-form video from brand assets, creator content, and product samples - Source creator-generated content and turn it into native, emotionally resonant posts - Develop and execute a creative content strategy aligned with brand goals and current US trends - Monitor US trends and coordinate with the brand's affiliate and partnerships lead so creator content fits the social plan What we're looking for - Proven experience both planning and executing organic social strategy - Hands-on content creation for Instagram and TikTok, with light video editing - Comfort with AI content tools and Canva (or similar) - A strong visual eye, trend awareness, and cultural fluency with a US audience - Strategic thinking combined with an execution-first mindset - Availability to work US (EST) hours How it works This is an ongoing full-time remote role (about 40 hours a week) paying from $3,000 USD per month as an international contractor. Apply through iince. We review every application and, when you're a good fit, we introduce you directly to the brand.