B2B Lead Generation & Outreach Specialist - Matcha / Specialty Beverage Brand (Remote)

A ceremonial-grade matcha brand with wholesale customers across North America and the Middle East is looking for a B2B lead generation and outreach specialist. You'll find and open conversations with cafes, bakeries, restaurants and specialty shops - mainly in Ontario and the eastern US - then hand warm leads to the brand. What you'll do: - Build targeted prospect lists of cafes, bakeries, restaurants and specialty retailers using Google Maps, Instagram and LinkedIn - Identify the right contact (owner, manager or buyer) and find their details - Send personalized cold emails and Instagram DMs, adapting each message to the business - Follow up consistently and reply to responses - Hand over warm leads (sample requests, pricing questions, calls) to the brand - Log every lead and conversation in the CRM and send a short weekly report What we're looking for: - Excellent written English - messages must read as natural and human, never templated - At least 1 year of B2B lead generation or cold outreach experience - Experience reaching small business owners; food/beverage, hospitality or wholesale a strong plus - Comfortable with cold email tools, contact finders and a CRM - Reliable, organized and able to work without constant supervision - Some working overlap with US Eastern Time How it works: Apply through iince. We review every application and, when you're a good fit, we introduce you to the brand directly. Shortlisted candidates may be asked to complete a small paid trial task. Full-time (40 hrs/week) with room to grow.